Economical Search Engine Optimization

Evolutionary Algorithms in Engineering and Computer Science Edited by K. Miettinen, University of Jyvaskyla, Finland M. M. Makela, University of Jyvaskyla, Finland P. Neittaanmaki, University of Jyvaskyla, Finland J. Periaux, Dassault Aviation, France What is Evolutionary Computing? Based on the genetic message encoded in DNA, and digitalized algorithms inspired by the Darwinian framework of evolution by natural selection, Evolutionary Computing is one of the most important information technologies of our times. Evolutionary algorithms encompass all adaptive and computational models of natural evolutionary systems - genetic algorithms, evolution strategies, evolutionary programming and genetic programming. In addition, they work well in the search for global solutions to optimization problems, allowing the production of optimization software that is robust and easy to implement. Furthermore, these algorithms can easily be hybridized with traditional optimization techniques. This book presents state-of-the-art lectures delivered by international academic and industrial experts in the field of evolutionary computing. It bridges artificial intelligence and scientific computing with a particular emphasis on real-life problems encountered in application-oriented sectors, such as aerospace, electronics, telecommunications, energy and economics. This rapidly growing field, with its deep understanding and assesssment of complex problems in current practice, provides an effective, modern engineering tool. This book will therefore be of significant interest and value to all postgraduates, research scientists and practitioners facing complex optimization problems.

Search engine optimization - Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites.

Search Engine Optimizers - Search engine optimizers are the experts or firms that perform search engine optimization for clients. In most cases, they also perform search engine marketing.

Cloaking - Cloaking is a search engine optimization technique in which the content presented to the search engine spider is different from that presented to the users' browser; this is done by delivering content based on the IP addresses or the User-Agent HTTP header of whatever is requesting the page. The only legitimate uses for cloaking used to be for delivering content to users that search engines couldn't parse, like Macromedia Flash.

PageRank - PageRank, sometimes abbreviated to PR, is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine originally developed by Larry Page (thus the play on the words PageRank). Its properties are much discussed by search engine optimization (SEO) experts.

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