California Search Engine Optimization

Go beyond Google's deceptively plain interface to explore the many features of this powerful tool. The new user and the Web-savvy alike will benefit from the many simple and advanced tactics and strategies the authors share for finding information on the Web with Google. Save time with tips to narrow or broaden your Web searches, choose effective search terms, utilize Google search syntax, and understand your search results. Discover useful services such as Images, Answers, Groups, News, Google's bargain-finder Froogle, and much more. And along the way, get fun facts about the company and the people behind Google.Find useful information more quickly Locate phone numbers, maps, stock information, and get answers to mathematical calculations Configure your Web browser to facilitate easier searching Filter out sexually explicit content with SafeSearch Discover an array of features such as the bargain-finder Froogle, Google News, and Google Images Set preferences to specify a search and interface language, the number of search results shown per page, and more Learn how the Google search engine works and how new features are created in Google labs Use Google's search syntax to narrow your searches Formulate questions that get the best results from researchers at Google Answers About the authors: Fritz Schneider is a software engineer at Google. He is co-author of "JavaScript: The Complete Reference and holds an M.S. in Computer Science from the University of California at San Diego. Nancy Blachman gives workshops on searching with Google and wrote an online tutorial, Google Guide. She is an author, and holds an M.S. in Computer Science from Stanford University, where she hastaught for eight years. Eric Fredricksen has been a software engineer at Google for more than three years. He holds an M.S. in Mathematics from Stanford University.

Did you know the first five websites in a search engine get nearly all the visitors? Did you know there's a way to get your website to rank higher? It's easier than you think. Here is your guide to search engine optimization (SEO), how it works, and how to get your webpages to the top in the search engines. You will discover what search engines look for and how they rank your website.

Search engine optimization - Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites.

Search Engine Optimizers - Search engine optimizers are the experts or firms that perform search engine optimization for clients. In most cases, they also perform search engine marketing.

Cloaking - Cloaking is a search engine optimization technique in which the content presented to the search engine spider is different from that presented to the users' browser; this is done by delivering content based on the IP addresses or the User-Agent HTTP header of whatever is requesting the page. The only legitimate uses for cloaking used to be for delivering content to users that search engines couldn't parse, like Macromedia Flash.

PageRank - PageRank, sometimes abbreviated to PR, is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine originally developed by Larry Page (thus the play on the words PageRank). Its properties are much discussed by search engine optimization (SEO) experts.

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